Globalización y ciencias de la comunicación o de la circularidad concéntrica entre Marcase y McLuhan

Abstract

The following essay questions what has become a conventional argument throughout media studies, especially in Latin America: the idea that mass media, in general, and new telecommunication technologies, in particular, are gradually objectifying a global society. Undoubtedly, modern societies are increasingly interdependent, particularly at a technological and financial scale. Equally it is difficult to find a place on Earth that cannot be reached either by cable, satellite or internet. However, this does not mean that modern societies are effectively integrating into some kind of "global village”, nor that regional or even small scale cultural identities are being irremediably lost. On the contrary, in the last two decades there has been a resurgence of national, regional, ethnic and religious identities that, while taking on the use of all these new technologies, accentuate their own particular discourse and World view.