Development strategies in the world hotel industry

Abstract

THIS ARTICLE STUDIES THE MOST SIGNIFICANT TENDENCIES CURRENTLY WITNESSED IN THE INTERNACIONAL HOTEL INDUSTRY, IN THE FACE OF THE CHALLENGES AND OPPORTUNITIES PRESENTED BY THE NEW WORLD ECONOMIC SITUATION. THE AUTHOR ANALYZES THE PROCESS OF MERGING TAKING PLACE IN THIS SECTOR AT THE INTERNATIONAL LEVEL, THE ADOPTION OF FLEXIBLE GROWTH FORMULAS SUCH AS EXEMPTIONS OR MANAGEMENT CONTRACTS, THE EVOLUTION IN THE OWNERSHIP OF HOTEL ASSETS, THE BROAD IMPLEMENTATION OF THE TRADEMARK STRATEGY, THE IMPACT OF TECHNOLOGICAL ADVANCES IN HOTEL MANAGEMENT AND MARKETING, AND THE INTERNATIONALIZATION OF HOTEL ACTIVITIES.